Featured Business Owners

Friday Feature: Amy Perdue with Plume Events

Plume Events

Please introduce yourself and your business.

Image By Brett & Jessica

Hello!  My name is Amy Plant-Perdue.  I am a wife, a new mommy, and a lover of English, dogs, and all-things vintage.  My husband and I welcomed our first son, Graham, last August, and he is the biggest blessing and the greatest joy in our lives!  My mom and I work together doing vintage rentals and event planning.  We named our company Plume because we love the symbolism behind feathers and birds.  In literature, they represent flight, freedom, and independence, especially from things and people that could potentially hold us back from our goals and dreams.  Plume as a verb means to decorate, adorn, or arrange, so it couldn’t have been a more perfect name for our business!  We love shopping for new, interesting pieces for our inventory and styling them for weddings and parties.  We also enjoy meeting couples who are in love and helping them bring their ideas to life for their dream weddings. 

 

Why did you start your creative small business?

When I got married in 2013, we knew we wanted to start a vintage rental company, so when we were shopping for the wedding, we were also shopping for what would become our rental inventory.  We love antiques and the “hunt” for amazing pieces, and we work really well together, so we knew we wanted to have a business together and one that involved antiques.  We loved the idea of vintage rentals because it gives our clients access to the beautiful pieces we have without the cost of purchasing them themselves.  We genuinely are sad when we see pieces that just sit in antique shops waiting to be sold, and no one is enjoying their beauty and value, so renting pieces people otherwise wouldn’t be able to afford or don’t have the need for long-term gets them out of antique stores and helps create beautiful weddings and events!  The vintage rentals expanded into event design and styling, and that led to wedding planning and coordination.  It has been so fun to see our business grow and to be challenged with new opportunities!

What does an average day look like for you? What things/responsibilities are you juggling?

 My average day is a balance between my roles as a mom and as a small business owner.  In between feeding, playing with, and reading to my son and the millions of things that need to get done around the house, I use every spare minute to work on business tasks.  I spend a lot of the day on the computer, answering and sending emails, connecting with other vendors, updating our inventory on our website, working on wedding details, or searching Pinterest or Etsy for inspiration.  I love when I get to get out of the house to meet with couples or meet with another vendor to talk weddings or just catch up. 

What has been a struggle for you as a creative small business owner?

Whew—where do I start?  Haha!  Owning your own business is definitely rewarding and worth all of the struggles, but it is hard.  I have struggled with self-confidence and my tendency to compare myself to other people in the industry who I assume are doing better than I am.  I have to remind myself that everyone in the creative industry has to work their butts off to stay relevant and attract business.  I also have to remind myself to stay focused on what I love about event planning and vintage rentals and to stay true to my style and my goals and not worry so much about what other people are doing.  When I do that, I am a much happier person, and good things happen for my business! 

What has been a joy for you as a creative small business owner?

I love almost every aspect of my business.  I love the challenge of finding new ways to market myself; I love that part of my job involves shopping and Pinterest searches; I love being organized, scheduling meetings, keeping up with spending vs. profit, and maintaining a website; I love meeting new people, hearing about their relationships, and taking their crazy ideas from just that—ideas—to an amazing wedding day.  But I think my greatest joy has been knowing that I am pursuing a dream I have had for a long time and being proud of myself for taking this risk.  I am proud that my son will see me working hard to build my business and that he will learn to take risks in his own life for the things he is passionate about. 

What productivity tips do you have for my readers?

Image By Brett & Jessica

Image By Brett & Jessica

My biggest piece of advice for anyone who is multitasking, whether it be with a child, a second job, or another major responsibility, is to devote some uninterrupted time to each task every day.  Sometimes you can successfully feed a baby while typing an email one-handed, but sometimes that’s just too much.  I’ve realized that I get most frustrated when I feel as though I’m trying to do it all at once, so when I feel that starting to happen, I make a decision.  For the next hour, am I going to be Mommy, or am I going to be Boss Lady?  I pick what is going to be most feasible, and I put all my attention and efforts into that one thing and enjoy it with my whole self.  I hold my son and play peek-a-boo without thinking about an email I received and planning out my response in my head.  Or I put him in his exersaucer, which he LOVES and I know is a place he will be entertained and safe, and I work on the computer without feeling guilty that my son is playing independently.  It isn’t always an easy thing to do, but when I can manage, I always feel significantly better emotionally and way more productive.   

 

 

What resources or tools have helped you in your business?

Networking!  The absolute best thing I have done to grow my business is to reach out to other people in the industry.  Not only can you potentially get new clients that way, but you become more knowledgeable about your industry and better equipped to help your clients.  Meeting with awesome people in the wedding and creative industries also helps me to stay positive and focused on my goals. 

What tips do you have for readers who have (or want to start) a creative small business?

 I really just can’t say enough about networking.  Reach out to other people you think you could or would want to work with and people who you would consider your competition.  You never know what opportunities will come from a simple, kind email or a coffee date!  Another important lesson I have learned is to value your talents and make sure you are charging what you are worth.  It is really hard to decide what that is in the beginning, and you have to start somewhere, but remember you are running a business, and your time and talents are worthy of (at least) a decent living.   

Image By Brett & Jessica

Image By Brett & Jessica

We’ll end on a light note: What is your favorite clothing store?

Old Navy.  Hands down.  I LOVE Old Navy.  I shop for every person in my life there because the clothes are super cute and reasonably priced.  And they almost always have something—or everything!—on sale.  I think eighty percent of my wardrobe, my husbands, and my son’s is from there haha!

Follow Plume Events on Facebook, Instagram, Pinterest, and their Website. Also, find Plume Events featured on Style Me Pretty and 100 Layer Cakelet.

Photos by Brett & Jessica

Photos by Brett & Jessica

Photos by Brett & Jessica

Photos by Brett & Jessica

Friday Feature: Emily Guyer with Justified Paperie

Welcome to my "Friday Feature" blog series highlighting female creative small business owners! I hope these posts will give you insight into what these women do and what their lives look like. I also hope you'll find these posts helpful if you're in the creative industry, you run a small business, or you're thinking about starting a small business. You can catch up on the "Friday Feature" series here:

Randi Russell with Carry Your Heart Events
Emily Guyer with Justified Paperie

This week I am featuring Emily Guyer with "Justified Paperie." I had the pleasure of getting to know Emily when I lived in Raleigh for the summer and took Hebrew and worked for Open Door Church. Emily's husband Michael is the College/youth pastor at Open Door and so I got to know Michael and Emily by working with college students with them. Emily is a very talented graphic designer and more importantly a godly woman and wonderful wife and mom! She's a great example of wife and mom who is also juggling a creative small business well and I hope her blog will be an encouragement to you! And to all of my brides, Emily designs wedding invitations so be sure to contact her if you're looking for someone to design your invitations!

Friday Feature Series_Justified Papery
Emily and Michael Guyer

Please introduce yourself and your business.
Hi! I’m Emily Guyer. I am the wife of Michael and mom of Amelia. I am a minister's wife, work-at-home mom, shop owner of Justified Paperie, and freelance graphic designer. 

My purpose and passion at Justified Paperie is to create beautiful designs for everyday life, because that's the space I live in: the normal, mundane, laundry-washing, toddler-chasing, nap-time-battling, Chick-Fil-A-eating, coffee-dependent everyday life. I want to use my art at Justified Paperie bring grace to that "mundane everyday life" and to reflect the beauty of my Creator. That means I create invitations for life's sweet celebratory moments, as well as affordable art prints and scripture art canvases to be hung on the walls of homes. 

Why did you start your creative small business?
I think there were multiple factors that led me to decide to pursue freelance design and eventually open Justified Paperie. I have loved graphic design since taking an introductory class in college, and it soon became a hobby that I did in my spare time. As word got out, I received lots of requests to help with various projects and for the first time, I started toying with the idea of pursuing graphic design as a career.

In 2013, my daughter was born, and Michael and I decided it would be best for me to leave my job as an event planner and stay at home with her. Over the first few months at home, I was busy! I wasn’t just busy with changing diapers and making bottles (which ,believe me, I was)—I was also busy with design projects!  Michael and I felt that it was wise timing to take the next steps of becoming a real graphic designer (not just a mom who can do graphic design if you ask her nicely and buy her a cup of coffee J)…. So in September 2014, Justified Paperie, my Etsy Shop, was officially opened for business.

Justified Paperie

What does an average day look like for you? What things/responsibilities are you juggling?
I am first and foremost a wife and mom.  Then, I am a business owner and designer.  So my average day consists of cooking, doing laundry, playing make believe, and meeting up with high school or college aged girls for discipleship. Most days, the majority of my work happens during my daughter’s naptime and after she goes to bed. 

This “work time” is so valuable to me. I have to use this time strategically in order for it all to get done (but let’s be honest, do we ever feel like its really all done??). The majority of my time working is spent designing projects for clients—either corporate clients or custom requests through my Etsy Shop. The remainder of this time is divided between managing my social media accounts, maintaining my Etsy Shop, processing orders, and pursuing potential clients.

What has been a struggle for you as a creative small business owner?
I have wrestled with the question “Who am I?” Who am I as a graphic designer? What is my style? What do I sell in my shop? What don’t I sell? What is my social media identity and brand?  What type of projects do I accept?  For what do I want to be known?

What has been a joy for you as a creative small business owner?
I love to enter into a client’s world and create a design that fits their unique personality and communicates effectively. I love going to the initial meetings with my clients learning about them. I get to hear all about the project they want me to create and the message they want communicated. Then with all of these components, I get to go to the drawing board (well, technically, the laptop) and create a beautiful and effective design that is tailored to suit the client. I love the moment when it is complete and my client says, “Wow! I love it! That is so me!”

Justified Paperie

What productivity tips do you have for my readers?
Turn off social media notifications on your cell phone!! If one of those pops onto my phone screen, I get sucked into at least 20 minutes of mindless scrolling on my phone.

What resources or tools have helped you in your business?
I am a big fan of two sites: Creative Market and Design Cuts. I also love following other creative business bloggers and Instagrammers that inspire me. Some of my favorites are Jones Design Company, Jess Connolly from Naptime Diaries, Lindsey Letters, and Holly Mathis. They create beautiful things!

Justified Paperie
Justified Paperie

What tips do you have for readers who have (or want to start) a creative small business?
Know that your worth and your identity are not based on your skills or abilities, the success of your business, or the number of followers you have on Instagram. If you are a follower of Jesus Christ, the gospel defines your worth: You are a sinner saved by God’s great grace. You are His child. He has given you every ounce of your ability and qualifies you for the mission that he has given you—to live for the glory of His name. Your worth does not ride or fall on the success of your business. If people love your product or hate it, your identity is secured in Christ. Spend your time making much of Him in this endeavor. Make it your goal to put Him on display. Be thankful for the work He has given you to do and the privilege it is to be included in His mission. Draw near to Him through this exciting endeavor. Stay humble. He must increase and we must decrease.

Justified Paperie
His Mercies Are New Every Morning

Is there anything else you’d like to share with my readers?
Life is too short to drink Folgers Coffee.

We’ll end on a light note: What is your favorite clothing store?
The LOFT. Can I get an amen? I’m pretty sure 90% of my wardrobe is from The LOFT (the remaining 10% is from Target).

Justified Paperie